Glossary of marketing in online business
Domain
The naming system of Internet servers. This is the name that is used to identify the website that is accessible to the user.
DNS abbreviation for the domain name server.
It is an automated server used on the Internet, whose task is to convert easy-to-understand names such as domains (for example, isdi.es ), into numeric IP addresses, which are the addresses that servers actually use to identify themselves.
Drupal
One of the most popular and successful CMS on the market.
DSP (Demand-side Platform)
Software that allows you to purchase inventory automatically, usually through a real-time auction (RTB).
Dynamic optimization
Dynamic optimization is an algorithm that allows software to change customer behavior based on empirical data.
Electronic merchandising
The digital version of merchandising. These are actions that encourage purchase at the point of sale (in this case, on an e-commerce platform) in order to increase profitability.
An electronic book
A digital document used by a brand or person to delve into a specific topic.
Sewage treatment plants
High-performance digital equipment.
Edgerank
This is Facebook's algorithm that determines which stories appear in the users' Latest News section. It mainly depends on three factors: the age or time that passes from the moment of publication on the fan page to the moment when the user makes it visible on his news wall, the attachment to the page and the participation or weight that each of the publications creates. among users and fans.
EDI "Electronic data exchange".
This is an electronic exchange of data from computer to computer between business partners. The disco effect. This comparison is used in marketing to indicate the negative effect caused by a non-participating publication. What happens if you enter a disco and there is no one there? Do you stay and dance alone? I do not think so. Well, the behavior of users before posting without comments is similar, as a rule, few people like to be the first, and a disco effect is created.
Elevator height
A very short speech to explain what a startup's business is and what its distinctive features are. It can also be used in other fields, but it is very often used to make presentations to investors in unexpected situations, such as when meeting someone in an elevator, hence the name in English.
The Ambassadors
This is a person who deeply knows a product or service, loves it, knows what it represents and what this product or service can provide in both functional and emotional areas. These are people who show their support for you and help you distribute content and publications. They may spontaneously appear on social media or be people from your inner circle.
Encryption
It means a cipher. Processing a data set so that no one but the recipient of the data can read it. There are many types of data encryption, and they form the basis of network security. Check identity verification rules at melbet russia .
The naming system of Internet servers. This is the name that is used to identify the website that is accessible to the user.
DNS abbreviation for the domain name server.
It is an automated server used on the Internet, whose task is to convert easy-to-understand names such as domains (for example, isdi.es ), into numeric IP addresses, which are the addresses that servers actually use to identify themselves.
Drupal
One of the most popular and successful CMS on the market.
DSP (Demand-side Platform)
Software that allows you to purchase inventory automatically, usually through a real-time auction (RTB).
Dynamic optimization
Dynamic optimization is an algorithm that allows software to change customer behavior based on empirical data.
Electronic merchandising
The digital version of merchandising. These are actions that encourage purchase at the point of sale (in this case, on an e-commerce platform) in order to increase profitability.
An electronic book
A digital document used by a brand or person to delve into a specific topic.
Sewage treatment plants
High-performance digital equipment.
Edgerank
This is Facebook's algorithm that determines which stories appear in the users' Latest News section. It mainly depends on three factors: the age or time that passes from the moment of publication on the fan page to the moment when the user makes it visible on his news wall, the attachment to the page and the participation or weight that each of the publications creates. among users and fans.
EDI "Electronic data exchange".
This is an electronic exchange of data from computer to computer between business partners. The disco effect. This comparison is used in marketing to indicate the negative effect caused by a non-participating publication. What happens if you enter a disco and there is no one there? Do you stay and dance alone? I do not think so. Well, the behavior of users before posting without comments is similar, as a rule, few people like to be the first, and a disco effect is created.
Elevator height
A very short speech to explain what a startup's business is and what its distinctive features are. It can also be used in other fields, but it is very often used to make presentations to investors in unexpected situations, such as when meeting someone in an elevator, hence the name in English.
The Ambassadors
This is a person who deeply knows a product or service, loves it, knows what it represents and what this product or service can provide in both functional and emotional areas. These are people who show their support for you and help you distribute content and publications. They may spontaneously appear on social media or be people from your inner circle.
Encryption
It means a cipher. Processing a data set so that no one but the recipient of the data can read it. There are many types of data encryption, and they form the basis of network security. Check identity verification rules at melbet russia .